Do you notice how you often spend more than you planned at the supermarket? Well, there are actually tricks（花招）supermarkets use to make you do that. Let's take a look at these tricks.
★Stores put SALE signs in the windows. This means prices are lower for a short time. So some people will decide to go in, even if they don't need anything.
★Supermarkets also put large carts at the entrance（入口）. The bigger the cart, the more things shoppers can put in it!
★ Near the entrance, there are usually fruits, vegetables, bread and cakes. Both the pretty colours and the wonderful smells make people feel happy. Happy people may spend more money.
★Shops want to sell expensive foods. So those foods are easier to find among the different ones. Cheaper foods are placed on high or low shelves(架子), so shoppers won't pick them easily.
★Lastly, supermarkets put candy and magazines at the front where people pay. They know people have to look at these things as they wait in line. Maybe they'll buy some.
Next time you go shopping, keep these tricks in mind and shop smarter. Don't let the supermarket fool you into spending more than you need to!
（
C
）1. The bread and cakes are put near the entrance because
.
A. they are cheap
B. people wait in line there
C. they smell good
D. people eat them every day
（
B
）2. Where can you buy cheaper foods in the supermarket?
A. In the shop windows.
B. On the high or low shelves.
C. On the middle shelves.
D. In the front of the supermarkets.
（
A
）3. What is the best title for the passage?
A. Being a smart shopper
B. Interesting shopping tips
C. Choosing right supermarkets
D. Supermarket management
解析：
【分析】这是一篇关于超市营销花招的英语阅读理解题，解题思路如下：1. 解答细节理解题时，先根据题干中的关键词定位原文对应内容，再将选项与原文信息逐一对比，选出匹配的答案；2. 解答主旨大意题时，需通读全文，重点关注首尾段及各段核心内容，归纳文章的中心思想。
【解析】1. 第1题是细节理解题，题干关键词为“bread and cakes”“near the entrance”，定位到原文第三段“Near the entrance, there are usually fruits, vegetables, bread and cakes. Both the pretty colours and the wonderful smells make people feel happy.”，可知面包和蛋糕放在入口附近是因为它们气味好闻，对应选项C。2. 第2题是细节理解题，题干关键词为“cheaper foods”，定位到原文第四段“Cheaper foods are placed on high or low shelves, so shoppers won't pick them easily.”，可知较便宜的食物放在高或低的架子上，对应选项B。3. 第3题是主旨大意题，通读全文，文章先介绍超市让顾客多花钱的各类花招，最后一段提出“keep these tricks in mind and shop smarter”的建议，核心是做聪明的购物者，对应选项A。
【答案】1.C 2.B 3.A
【知识点】阅读理解、细节理解题、主旨大意题
【点评】本文围绕超市的营销手段展开，考查学生快速定位原文信息和归纳主旨的能力，题目设置以基础细节题为主，难度适中，能帮助学生提升英语阅读的信息提取能力。
【难度系数】0.8
