三、阅读理解。(每小题2分,共18分)
A
新素材社会热点 The soldiers stepped in perfect lines during the military parade(阅兵) on Sept. 3rd. Did you enjoy watching them? Maybe everyone would say "yes" as uniformity(整齐划一) makes us feel so good.
The reason is that our brain loves orderly things, according to China Science Communication. This is about something called "processing fluency". It helps our brain do things easily, such as remembering and deciding. Usually symmetry(对称), clear shapes and sharp contrast(对比) can help improve processing fluency.
But why does our brain like this fluency? Scientists have different ideas. Some say it's because our brain doesn't have to work hard to understand. This helps us make quick choices without thinking too hard.
Another idea is that our brain learnt this from evolution(进化). When things are easy to get, our brain thinks we're safe. But if things get difficult, it might mean danger, said Psychology Today. The neocortex, a part of our brain, plays a big role in this. It has 300 million brain cells(细胞) that look for patterns to help us learn.
Processing fluency can be helpful for marketing. For example, Apple often uses this idea to make its ads simple and clear. This way, people can understand and remember their products very easily.
(
D
)1. What makes people feel good when watching the military parade?
A. The exciting music.
B. The beautiful uniforms.
C. The soldiers' high skills.
D. The uniformity of the soldiers.
(
B
)2. 新考法图片选择 Which is the easiest picture for our brain to process?
A.
(
C
)3. Why does uniformity make people feel good according to scientists?
A. Because it means danger to us.
B. Because it helps the neocortex work better.
C. Because it tells the brain that everything is safe.
D. Because it makes our brain work hard to understand.
(
B
)4. What's an example of using processing fluency in marketing?
A. A company makes its ads long and funny.
B. A company makes its ads simple and clear.
C. A company uses perfect lines and uniforms in its ads.
D. A company uses different colours and shapes in its ads.
(
D
)5. What does the text mainly talk about?
A. The evolution of our brain.
B. How Apple designs its products.
C. The use of the scientific rule.
D. Why people love uniformity and the science behind it.
