六、综合填空(共10小题,每小题1分,满分10分)
Everybody knows that meituan is yellow and eleme is blue. Most of us can name companies and their own brand (品牌) colours. What we may not know about is the science behind these 1.
companies'
(company) choices of these colours.
Colour psychology (心理学) is the study of how colours influence people's moods, actions, and decision-making. In fact, studies have shown that around 90 per cent of people spend money depending on colours and looks. Because of this, companies use colours 2.
to influence
(influence) how we feel about 3.
their
(they) products (产品). For example, it's usual that white 4.
is used
(use) in many tech (科技) products: It looks simple and clean. At 5.
the
same time, cosmetics (化妆品) companies prefer colours 6.
like
purple, black or pink that represent love, comfort and romance. Companies often choose active colours that make you buy right now. Red, for example, is a high-energy, exciting colour that makes people take action 7.
easily
(easy). Studies show that customers (顾客) 8.
prefer
(prefer) brands that they know. Then those with a proper colour plan, such as LEGO, are likely to perform (表现) more strongly on the market.
Businesses also have to think about the special customers. Research has shown that men and women like different colours. Men prefer blue, green and black 9.
while/but
women like purple and pink.
All these show that 10.
successful
(success) companies have used the art of colour psychology. It may seem unimportant, but their choice of colours has a great influence on the spending habits of customers.